Ashridge Postgraduate Certificate in Key Account Management

Rigorous. Relevant. Real. Customised.

Programme overview

Successful Key Account Management requires an ability to build and sustain strong and enduring customer relationships. This requires excellent communication skills and sound business knowledge.

Effective account management is a vital skill in today’s highly competitive and challenging marketplace. It plays a key role in business growth, profitability, and corporate differentiation.

The role is valuable in a highly competitive and challenging marketplace requiring excellent communication skills and sound business knowledge.

The Postgraduate Certificate in Key Account Management develops your leadership skills, knowledge and processes to build deeper, broader and smarter client relationships. This leads to excellent business results: the acid test for great account management.

Ashridge Postgraduate Certificate in Key Account Management

bigrock logoWorking with our partner, Bigrock, one of the UK’s foremost providers of sales and management development, this bespoke and online qualification programme encourages participants from your organisation to explore best practice, strategies and processes. It helps individuals maximise their capabilities and realise their full potential.

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Big Rock KAM Brilliance programme

Big Rock KAM Brilliance programme

Having completed the face-to-face Big Rock KAM Brilliance programme participants have the option to complete the 100% online Ashridge Postgraduate Certificate in Key Account Management (PG Cert KAM). This programme enables participants to learn more about themselves, the world of business and your organisation. 

Completion of the course leads to Masters in Management

Leading to the Executive Masters in Management (MSc)

On completion of the Ashridge Postgraduate Certificate in Key Account Management, high potential leaders in your organisation can progress onto the Ashridge Postgraduate Diploma in Management and finally the Master’s Project, achieving the Ashridge Executive Masters in Management qualification. This three-stage process could take as little as two years.

The postgraduate certificate in key account management at a glance

At a glance

  • 100% online study – programme materials are accessed through the Learning Zone portal
  • 9 months study period (Postgraduate Certificate in Key Account Management)
  • 4 entry points each year in January, April, July or October
  • 3 modules: People, Processes and Perspectives
  • 12 management topics
  • No exams, 2 x 2500 word assignments per module based on your organisation
  • 12 hours recommended personal study per week
  • Regular webinar tutorials and online discussions

Impact on your organisation

Your organisation will benefit considerably, not just once participants have completed the programme, but also while they are studying.

The KAM Brilliance Programme requires participants to discuss and share real challenges and issues with the group. This will improve their approach and develop solutions for more effective client management in a challenging and competitive business environment.

Your organisation will also benefit from:

  • Six company-based assignments which effectively give your organisation six pieces of facilitated consultancy work to help improve your business and key account management practices
  • Participants only study content that is relevant and applicable to their workplace. This encourages ongoing improvements to work processes and plans in your organisation
  • The online Learning Zone offers your organisation access to thousands of industry journals, articles and competitive information to improve strategy and plans.

Student insights about the KAM Brilliance Programme

“This was the best programme I have ever been on…truly valuable in my role, hugely enjoyable and mentally stimulating”

Key Account Manager, Scottish Widows

“The results have been pretty much instantaneous…with my three regions achieving a 32% increase in first meeting effectiveness over the first three months and 59% after six months”

Divisional Director, AFFS

“I have just completed the programme and it was a fantastic three days. The content of the course and the delivery was spot on. The team really enjoyed it and found it extremely useful. It provided great insight into how to improve within our roles and everybody left the session totally energised and ready for the journey ahead.”

Director of Strategic Partnerships, AVIVA

“Fantastic programme! The pace was perfect and all the subjects were relevant. The environment allowed us to be very honest and open, I feel enthused.

Key Account Manager, UK Strategic Partnerships

“Excellent programme. It really made me think about what my actions and their implications within the working environment. I would thoroughly recommend other Key Account Managers to attend.”

Key Account Manager AVIVA

Student insights about the Ashridge Postgraduate Certificate in Management

“I had done a short internship with Ashridge in 2009 and been impressed with the standard of its teaching and the practical approach to management problems. I have reaped the benefits at work. I hope that by analysing our operations in a different way, I have been able to improve our bottom-line performance.”

Henk Nagel, Director of Professional Services, Northern Region, CommVault (Netherlands)

“I liked the fact that you can customise the curriculum to your needs whilst still maintaining academic rigour and structure. Being able to study remotely is hugely valuable”

Stephanie Roux-Rousselle, Consultant in Change Management (France)

“I commenced employment straight from school and have built a very rewarding career. However, I lack any formal qualifications beyond GCSE and feel this could be the differentiator if my career were to take a different avenue moving forward.”

Adrian Davies, Network Area Director, Barclays

“I wanted to improve my knowledge of business expertise beyond my current scope and demonstrate my knowledge by possessing a world-recognised qualification. I was also keen to build on the programmes I had already completed with Ashridge as I recognised the quality of the school.”

Riccardo Sebastiano Piaggi, Group Head of Organization and Development, Parmalat S.p.A.