Impact on your organisation
Your organisation will benefit considerably, not just once participants have completed the programme, but also while they are studying.
The KAM Brilliance Programme requires participants to discuss and share real challenges and issues with the group. This will improve their approach and develop solutions for more effective client management in a challenging and competitive business environment.
Your organisation will also benefit from:
Six company-based assignments which effectively give your organisation six pieces of facilitated consultancy work to help improve your business and key account management practices
Participants only study content that is relevant and applicable to their workplace. This encourages ongoing improvements to work processes and plans in your organisation
The online Learning Zone offers your organisation access to thousands of industry journals, articles and competitive information to improve strategy and plans.
Student insights about the KAM Brilliance Programme
“This was the best programme I have ever been on…truly valuable in my role, hugely enjoyable and mentally stimulating”
Key Account Manager, Scottish Widows
“The results have been pretty much instantaneous…with my three regions achieving a 32% increase in first meeting effectiveness over the first three months and 59% after six months”
Divisional Director, AFFS
“I have just completed the programme and it was a fantastic three days. The content of the course and the delivery was spot on. The team really enjoyed it and found it extremely useful. It provided great insight into how to improve within our roles and everybody left the session totally energised and ready for the journey ahead.”
Director of Strategic Partnerships, AVIVA
“Fantastic programme! The pace was perfect and all the subjects were relevant. The environment allowed us to be very honest and open, I feel enthused.
Key Account Manager, UK Strategic Partnerships
“Excellent programme. It really made me think about what my actions and their implications within the working environment. I would thoroughly recommend other Key Account Managers to attend.”
Key Account Manager AVIVA
Student insights about the Ashridge Postgraduate Certificate in Management
“I had done a short internship with Ashridge in 2009 and been impressed with the standard of its teaching and the practical approach to management problems. I have reaped the benefits at work. I hope that by analysing our operations in a different way, I have been able to improve our bottom-line performance.”
Henk Nagel, Director of Professional Services, Northern Region, CommVault (Netherlands)
“I liked the fact that you can customise the curriculum to your needs whilst still maintaining academic rigour and structure. Being able to study remotely is hugely valuable”
Stephanie Roux-Rousselle, Consultant in Change Management (France)
“I commenced employment straight from school and have built a very rewarding career. However, I lack any formal qualifications beyond GCSE and feel this could be the differentiator if my career were to take a different avenue moving forward.”
Adrian Davies, Network Area Director, Barclays
“I wanted to improve my knowledge of business expertise beyond my current scope and demonstrate my knowledge by possessing a world-recognised qualification. I was also keen to build on the programmes I had already completed with Ashridge as I recognised the quality of the school.”
Riccardo Sebastiano Piaggi, Group Head of Organization and Development, Parmalat S.p.A.