Executive MBA for the Creative Industries - Programme detail

This two year programme is built around six core modules, each containing two units, which you will study mainly online according to a published curriculum over 18 months. Following this, the last 6 months of the programme will be spent working on your individual business-based Masters project. This draws on the skills and knowledge you have developed during the programme and is directly relevant to your prefered industry.

There are also four residential weeks during the programme: three at Ashridge Business School and one at an international location directly related to the creative industries.

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Leading the Creative Process

Creating Strategy

Effective Leadership

Business Finance

Achieving Scale

Marketing

Module 1 - The Creative Process

This module equips you with practical knowledge and understanding of the nature and importance of innovation and the creative process in organisations.

Hari Mann

Hari Mann

PhD, MSc

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Module 2 - Creating Strategy

This module helps you to understand the strategic context of your industry and to be able to prepare an effective, coherent and sustainable strategic plan for your organisation.

James Moncrieff

James Moncrieff

MBA, MBIM, MBAM

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Module 3 - Effective Leadership

This module helps you to understand the importance of purpose-centred, ethical and responsible leadership in creating an effective and sustainable, innovative organisational culture

Amy Armstrong

Amy Armstrong

BA (Hons), MBA, PhD

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Module 4 - Business Finance

Managers need to understand the financial performance of the activities for which they are responsible and know how to take appropriate action to capitalise on opportunities and minimise losses.  As they progress to more senior positions, managers also need tools to help them make good decisions on new project opportunities which will impact the organisation’s underlying value and risk profile. The aim of the Business Finance module is to equip you to meet these challenges and to enable you to communicate effectively with financial specialists.

Malcolm Allitt

Malcolm Allitt

MA, MBA, CEng, FRSA

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Module 5 - Achieving Scale

This module helps you to understand the global context in which your business is operating and the challenges of achieving and sustaining growth within that context.

Alison Reynolds

Alison Reynolds

BSc, PG Cert

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Module 6 - Marketing

This module covers key marketing concepts and their relevance for organisations in the creative industries.

Mike Cooray

Mike Cooray

MBA, MSc, PGCE, MCIM, MCMI

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