Why the creative industry is about more than creativity


Wherever there’s talent, there needs to be business acumen. Wherever there’s innovation, leadership is needed too.  Wherever there’s a unique vision, someone with strategic skills and knowledge is required to bring it to the masses.

Added on 25 November 2015 by Ian Hayward

Often, people who work in the creative industries only possess the first quality in these three examples and rely on someone else for the latter.  But it doesn’t have to be that way.  Creative professionals can develop the strategic and leadership skills needed to build a successful commercial enterprise, while also staying true to their craft.

Here are five reasons why the creative industry has to be about more than just creativity:

1.       The market is changing rapidly

Technology has had a huge impact on the creative industries.  It is no longer enough just to be good at your craft.  Creative professionals also need to understand how digitisation affects and can enhance what they do and how technology can help them market their work more effectively.

2.      The competition is fierce

We are now in a truly global marketplace where competition is fierce and can come from the most unexpected places.  Creative professionals need to learn new skills to help them stand out from the crowd and must develop the appetite to explore the opportunities presented by collaboration as opposed to competition.

3.       Short-term focus hampers growth

Short-term focus – in terms of an intense concentration on the latest exciting project – is common in the creative world.  But it’s no good only being as successful as the last project.  Creative professionals need to develop long-term business planning and strategic skills so they can drive innovation and embrace new opportunities.

4.      Scale and Sustainability are key

The creative industries have traditionally been dominated by micro or small businesses.  But if the sector is to continue to play an important role in the economy, creative professionals need to take their entrepreneurial skills to the next level and find ways of scaling their businesses up in a way that is both manageable and sustainable.

5.       Every business needs credibility

In a creative business, the quality and creativity of the product is paramount.  But existing and potential clients also want to see that the business is being professionally managed.  Creative professionals need to develop the skills to build a culture of creative excellence, whilst balancing the demands of a commercial enterprise.

The Executive MBA for the Creative Industries allows professionals to advance their leadership skills and develop the business acumen they need to compete in their specialist field.  The MBA is designed for mid-career professionals, business owners or entrepreneurs who want to lead and grow in their existing or future roles.