Athletes learn from team MBA


John Neal who heads the Sport Business Initiative at Ashridge Business School says “sport has a great deal to learn from business”. Ashridge works in partnership with UK Sport the funding body for Olympic sports and runs the elite coach mentor programme that supports the agency’s coaches for many UK Olympic teams as well as working with some individual athletes.

Added on 23 July 2012 by John Neal

The distinctive feature of the Olympics says Mr Neal is the additional pressure to win imposed on athletes driven by passion. Ashridge has developed an eight-point framework spanning vision strategy cultural philosophy performance management and so on which is designed to help them achieve victory.

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