Ashridge Blog

 

Five lessons in pricing from Apple

I bought a new iPad last week. More fascinating than the iPad were the pricing options, cleverly designed to optimise revenue for Apple. There is an offer pitched to appeal to every price...

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Building a positive team environment

The growth in dispersed working and the challenges presented by our more global environment are taking their toll on teams and their leaders as they have to work across time zones, cultures and...

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Leadership in the twenty-first century

Senior executives need support, exceptional drive and excellent interpersonal skills to push themselves and others to succeed, but under pressure and given too free a rein (or technically, large...

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