Wireless Apostles and Global Emperors: Strategies for Domination in a Global Arena

Koza, M.P., Svejenova, S. & Vives, L. (2004) Wireless Apostles and Global Emperors: Strategies for Domination in a Global Arena, in Africa, A., Ghemawat, P. & Ricart, J. (eds) Creating Value Through International Strategy, New York: Palgrave Macmillan, pp 238-253.