Wield Your Influence Wisely

Only ten percent of fund managers affect your share price. Get inside their heads and you can rid yourself of misvaluations. The typical IR calendar is packed with meetings, roadshows and briefings - not to mention the hours spent preparing the AGM, annual report and web site. Amid this welter of activity. IROs have little chance to get to the heart of misperceptions about their company - misperceptions that may affect the share price. See also Achieving Fair Value, John Wiley and Sons.

Scott, M.C. (2004) Wield Your Influence Wisely, Real IR, September.