Why Is It So Hard To Find New Growth Platforms?
Companies as different as McDonald’s, Intel and Shell have all invested significant sums, in the last ten years, looking for new sources of growth. All have failed and at some cost to their managers, shareholders and society at large. Moreover, these companies are no exception. Research suggests that 90% or more of companies fail to find new sources of growth as their core businesses mature. If we could better understand why it is so difficult to find new growth platforms, we would be better armed to deal with the problem.
Campbell, A. (2005) Why Is It So Hard To Find New Growth Platforms?, CriticalEYE REVIEW: The Journal of Europe's Centre for Business Leaders, March - May, pp. 68 - 71, www.criticaleye.net