Unilever's willingness to set themselves specific and quantifiable targets makes this a defining moment in the sustainability revolution

A recent Harvard Business Review article argued that we are currently experiencing an industrial transformation - the sustainability revolution - to rival that of the major industrial transitions of recent times like globalisation, and the information age.

Gitsham, M. (2010) Unilever's willingness to set themselves specific and quantifiable targets makes this a defining moment in the sustainability revolution. Ashridge on Sustainability Blog, 16 November

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