Understanding Success: Economics and Human Nature

The purpose of this article is to raise issues about how managers think strategically. Specifically, it concerns issues about the appeal of relatively simple, economic concepts at the expense of those that are more complex and involve an understanding of human nature.

Verity, J. (2007) Understanding Success: Economics and Human Nature, Business Strategy Series, Ashridge Management College, Vol. 8, No. 5, pp. 330 - 334, ISSN 1751 - 5637