Transforming buying behaviours

Obesity and healthy eating, environmental footprints and labour standards in global supply chains:there are so many big issues about food in the media these days, with government, campaigning groups and companies competing for airtime to promote their positions. Chris and Matthew look at the view from the consumers, the role of food labels and show there are big opportunities for companies that get it right.

Gribben, C. & Gitsham, M. (2007) Transforming buying behaviours, Communique,Summer, p.2