'Tough Dialogue Pays Off' How Lafarge and WWF make their partnership work to help preserve the world's ecological balance

In the late 90s, Lafarge, the world’s largest cement manufacturer, approached WWF to propose a partnership based on improving environmental impact that would benefit both organisations. In 2000 a formal Partnership agreement was signed between the two organisations. In 2001, Ashridge Business School was invited to the table to provide best practice expertise on effective partnership working, and to help enhance the relationship between Lafarge and WWF. What looked like a very unlikely match has resulted in an exemplar of how to develop a relationship between two organisations whose purpose, mission and measures of success are fundamentally different. This session tells the story, starting with the rationale for the partnership, and recounting the challenges, successes, benefits and implications for other private-not for profit partnerships. The presenters are integral to the story, so whilst this is a subjective account, it benefits from the immediacy that they bring.

Heimer, C., Pudney, R., Jeanrenaud, J-P., Giraud-Guigues, L. (2006) 'Tough Dialogue Pays Off' How Lafarge and WWF make their partnership work to help preserve the world's ecological balance, Business as an Agent of World Benefit:Management Knowledge Leading Positive Change, Cleveland, USA, 23 - 25 October

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