To succeed in China - first understand the culture

China's accelerating integration into the global economy is impacting many companies worldwide: Western organisations need to be aware that business success with the Chinese goes hand in hand with cultural understanding. Barbara Wang and Harold Chee explore some key Chinese cultural concepts, and illustrate how to adapt Western leadership approaches to Chinese cultural traditions.

Wang, B. & Chee, H. (2012) To succeed in China - first understand the culture, 360° The Ashridge Journal, Spring

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