The Third Sector: Vision for the Future
This research was based on a survey of NGO and voluntary organisations in the UK and primarily focused on their campaigning activities. The top three audiences to influence were the UK Government, the general public and the media. Companies were seen as much less important than the top three. NGO’s believed that their success had increased substantially over the proceeding five years and that it would continue to increase.
However, nearly two thirds of organisations that participated in the survey described themselves as “exclusively” or “predominantly” service providers but only a quarter believed that this was the ideal balance. Over half of respondents believed that ideally they should have an even balance between service provision and influencing or campaigning.
Gribben, C., Robb, C. & Wilding, K. (2002) The Third Sector: Vision for the Future, NVCO,ISBN 0 7199 1602 X