The Tale of Eloise and Abelard or Tough Love for HP-Compaq

The case study is based on the merger contest that opposed in late 2001 and early 2002 the management teams of Hewlett Packard and Compaq to the heirs of the Hewlett and Packard company founders. By working through industry notes and company profiles, students will analyse a controversial corporate strategy decision. They will be led to understand market fundamentals and competitive positions in the computer industry, work out arguments in favour of the merger and against it, look for alternative proposals, and assess whether the merged company is well prepared for the challenges ahead.

Schubert, S. (2003) The Tale of Eloise and Abelard or Tough Love for HP-Compaq, European Case Clearing House, Cranfield University.

Download PDF