The State of Globalization Today
Globalization - The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include: The global economy (world trade flows, foreign and direct investment etc.) The global labour market The global information market (how globalization has been fuelled by the internet revolution) The role of a corporate parent in a multinational business The management of global partnerships and alliances The pull towards globalization from the market and customers (including the problems of marketing products and services globally) The centrifugal forces of global and local tension.
Kirkbridge, P. Pinnington, P. & Ward, K. (2001) The State of Globalization Today in (ed) P. Kirkbridge, Globalization: The Internal Pressures, John Wiley and Sons