The Handbook of Brand Management

Arnold, D. (1992) The Handbook of Brand Management, Published in English by Addison-Wesley (USA; now 2nd edition 1992) and Pitman (UK; now 3rd edition 1992); in German by Ueberreuter (1992); in Finnish by Weilin & Goos (1992); in Italian by Franci Angeli (1993); in Spanish by Editorial Norma (1993); in Portuguese by Editel (1993); in Danish by Teknisk Forlag (1994); in Chinese by China Times Publishing (1995) (1992)