The Growth Gamble: When Leaders Should Bet Big on New Business and How They Can Avoid Expensive Failures
Many companies have a growth gap. Their existing businesses are not growing fast enough to meet their ambition. The solution is to add new legs to their portfolio of businesses. Yet as many as 99% of companies fail when they try to create new growth platforms. 'The Growth Gamble' is management's guide to this tough challenge and helps managers find, get into and grow new businesses. Based on extensive research, the book contradicts the received wisdom and concludes that: Corporate Venturing units do not generate new growth; most companies have few new opportunities that warrant investment; most companies spend too much on new businesses, not too little.
Campbell, A. & Park, R. (2005) The Growth Gamble: When Leaders Should Bet Big on New Business and How They Can Avoid Expensive Failures, London: Nicholas Brealey Publishing, ISBN 190 483 8049