The Great Mergers and Acquisitions Gamble

A research study that investigated success criteria for mergers and acquisitions in the marketing communications industry revealed that an ‘ability to execute’ successfully throughout the process of a deal is critical. Anthony Mitchell and Simon Hill share insights, tools and techniques that improve execution performance.

Mitchell, A. & Hill, S. (2004) The Great Mergers and Acquisitions Gamble, 360° The Ashridge Journal, Autumn, pp. 23 - 31.

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