The black and white and grey of strategy
The purpose of this paper is to understand the process of strategy execution when strategy is changing.
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Ashridge runs courses on Business Strategy, Corporate Strategy and Implementing Strategy
Campbell, A., Renshaw, R. & Engstrom, S. (2010) The black and white and grey of strategy, Journal of Strategy and Management, Vol. 3, No. 4, pp. 344 - 351.