The black and white and grey of strategy

The purpose of this paper is to understand the process of strategy execution when strategy is changing.
Download from: Emerald Insight
Ashridge runs courses on Business Strategy, Corporate Strategy and Implementing Strategy

Campbell, A., Renshaw, R. & Engstrom, S. (2010) The black and white and grey of strategy, Journal of Strategy and Management, Vol. 3, No. 4, pp. 344 - 351.