Taking Stock of Synergy; A Framework for Assessing Linkages Between Businesses

This article provides a framework for companies that wish to conduct an audit of how well their approach to synergy management is working. The framework, which has been used successfully by several companies, provides a practical and systematic way of pinpointing unrealized opportunities and creating an agenda of initiatives for addressing them. A detailed illustrative example shows how the framework was used in a specific company.

Goold, M. & Campbell, A. (2000) Taking Stock of Synergy; A Framework for Assessing Linkages Between Businesses, Long Range Planning, Vol. 33, No. 1, pp 72 - 96, February