Tailored, Not Benchmarked - A Fresh Look at Corporate Planning

Companies need to stop chasing best-in-class models for their corporate planning processes and play to their own strengths instead. In today's competitive environment, every company has an action plan. Yet for most managers, the processes used to create those plans don't work. In a survey of management attitudes about such processes, three-quarters of the respondents said their company's planning was unsatisfactory. "Strategic plans are documents that you prepare for the corporate center and later forget" is a common complaint. And yet it isn't as if companies don't try.

Campbell, A. (1999) Tailored, Not Benchmarked - A Fresh Look at Corporate Planning, Harvard Business Review, March - April