Strategy as relationship: the four sided triangle

Chris Nichols looks at some of the terms in which strategy is usually discussed, and finds the consequences disturbing. What happens if we just look at strategyas relationships, stripping out the usual imagery? Could the answer change both the focus and practice of strategy?

Nichols, C. (2006) Strategy as relationship: The four sided triangle, 360° The Ashridge Journal, Autumn, pp. 38 - 42

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