Strategic Management in the Media Industry: Theory to Practice
This book guides readers through the key concepts and theories of strategic management, clearly explaining their relevance to the diverse sectors of the media, including television, radio, newspapers, music, film, magazine and book publishing. Containing a wealth of international examples taken from leading media organisations such as the BBC, Disney, Pixar and CNN, it explores issues of strategy central to the media including managing creativity, the impact of convergence, rapid technological change, leadership and the influence of culture - issues which many mainstream texts do not cover.
Kung, L. (2008) Strategic Management in the Media Industry: Theory to Practice, London and Newbury Park, Sage,
ISBN 9781 4129 03134