Strategic leadership in the media industry

Autocratic, manipulative, power hungry, perhaps even deranged - the media mogul as portrayed in the press is one of history's more enduring figures. What are the strategic approaches and leadership traits that make for success in this fast moving, often turbulent industry? Lucy Kung combines recent thinking on leadership in creative environments and makes some recommendations for leaders in the media.

Küng, L. (2007) Strategic leadership in the media industry, 360° The Ashridge Journal, Autumn, pp. 6 - 11

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