Stop Kissing Frogs
Companies attempting to grow by entering new businesses fail nine times out of 10. The problem isn't that big companies are too risk averse. Quite the opposite - new research shows that managers go after far too many phantom opportunities.
Andrew Campbell advocates a more selective process in choosing new business ventures in order to improve success rates, and that managers and shareholders must sometimes acknowledge that low growth may be a reality, temporarily at least.
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This article is available to download in full from Harvard Business Online [Stop Kissing Frogs]
Campbell, A. & Park, R. (2004) Stop Kissing Frogs, Harvard Business Review,July/August, pp. 27 - 28