Smarter pricing - how to capture more value in your market

Smarter pricing is designed to be a short sharp companion to intelligent pricing. Built around three core elements: customers - smarter ways to understand them, competitors - smarter ways to outwit them and company - smarter ways to capture value, this book guides managers to more profitable possibilities and supports more decisive pricing.

Cram, T. (2006) Smarter pricing - how to capture more value in your market: London: Financial Times Prentice Hall