Public Relations

This Learning Guide provides a broad overview of the subject, looking at the development of the subject, the various techniques and activities that can be used with the media and the vital role PR plays in modern business. The guide includes practical tips on speaking to the media and preparing press materials as well as a list of suggested further resources.

Roe, T. & Goldsmith, J. (2004) Public Relations, Ashridge Learning Resource Centre Learning Guides.