Organising for New Growth: Be Selective

How to grow is a critical question facing all managers. Despite the number of directions in which a company can try to develop, most attempts to develop new growth fail. This article discusses and classifies the work of the major authors in the field of corporate growth in order to create a contrast between the "Be Selective" and "Be Ambitious" schools. The objective is to expose the differences and the implications for managers.

Campbell, A. (2005) Organising for New Growth: Be Selective, Die Unternehmung, May, pp.309 - 318

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