New Market Innovation Through Supply Chain Management

A critical dilemma for any manufacturing or logistics business is that of inventory. This article explores the importance of having the right inventory in the right place at the right time. "Inventory levels were reduced by 50% and availability of product to the end user increased to over 99%". This approach had a direct impact on the bottom line of the organisation described in the case study.

Luck, G. (2004) New Market Innovation Through Supply Chain Management, CriticalEYE REVIEW: The Journal of Europe's Centre for Business Leaders, March-May.

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