Some people like face-to-face contact. They like to look you in the eye, shake you by the hand, and talk to you. But networking in person is riddled with many judgments and assumptions, based on gender, age, appearance and even culture. Online, however, you can be anyone you want to be. You can use nicknames and aliases that completely hide your true identity; leaving you free to be yourself and to only be judged on what you say.
Gruenbaum, R. (2007) Networking 2.0, Network, The Ashridge Alumni Newsletter, pp. 7 - 9, Issue 9, Summer