Measuring Return on Investment in executive education: a quest to meet client needs or pursuit of the Holy Grail?

Kate Charlton and Carole Osterweil draw on groundbreaking Ashridge research that looks at Return on Investment in executive education through the eyes of business school customers and debate how business schools can better work with clients to evaluate and improve outcomes.

Charlton, K. & Osterweil, C. (2005) Measuring Return on Investment in executive education: a quest to meet client needs or pursuit of the Holy Grail?, 360° The Ashridge Journal,Autumn, pp. 6 - 13

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