M&A Best Practice Learning from Mistakes

This presentation investigates the success criteria for mergers and acquisitions in the marketing communications industry sector. The cyclical nature of the sector, and the enthusiasm to grow and subsequently sell a business, results in a vast body of experience and knowledge gained from key players – both large and small. An ‘ability to execute’ successfully throughout the process of a deal is critical; and a suitable foundation for this requires going further than traditional legal and financial due diligence. A number of insights, tools and techniques are proposed to improve execution performance and hence the success of the deal.

Mitchell, A. & Hill, S. (2003) M&A Best Practice Learning from Mistakes, Research seminar with Results Business Consulting, London, November.

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