Influencing: The key to successful business relationships

In business, a high proportion of your working day is spent relating to other people - as a leader you need to focus as much on communicating, creating and developing effective working relationships, as you do on the functional aspects of your job. Fiona Dent and Mike Brent describe a range of tools and techniques to make you more effective in this crucial skill of influencing.

Dent, F. & Brent, M. (2011) Influencing: The key to successful business relationships, 360° The Ashridge Journal, pp. 8 - 15, Spring

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