Getting realistic about new growth
What's wrong with trying to step up the flow of new ideas and initiatives? Plenty, according to the authors of a new book.
Every company has a natural flow of ideas for new products, new markets and new businesses. This flow is dependent on the overall economic environment, the industry and the company is in and the company's business model.
Campbell, A. & Park, R. (2005) Getting realistic about new growth, The Deal, November 14