Generic strategies: a substitute for thinking?

What influences your strategic decisions? Of all the things you could learn about strategy, what theories and models do you really need to know? Are they sufficient? If they worked in your last organisation, will they work now? Cliff Bowman reviews strategy prescriptions of the last 30 years and identifies their shortcomings, arguing that there can be no substitute for thought and solutions unique to individual business scenarios.

Bowman, C. (2008) Generic strategies: a substitute for thinking?, 360° The Ashridge Journal, Spring, pp. 6 - 11

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