Funky Business: Talent Makes Capital Dance
Successful companies are different from the competition, and difference comes from the way people think rather than what the companies make. In the new world, it's talent that makes capital dance. Business as usual is uninspired and that's no longer good enough; talent doesn't want to work out there; customers don't want to buy there.
In these times we need Funky Business.
Ridderstråle, J. & Nordstrom, K. (2000) Funky Business: Talent Makes Capital Dance,London, FT Prentice Hall, ISBN 027 364 5919