Forward to Basics

Glamorous, media-friendly leadership has had its day. No longer do CEOs seek out the most eye-catching swathe to cut through the corporate jungle. Instead, they are building the future around the business fundamentals. Tony Cram and Phil Hodgson look forward to the basics.

Cram, T. & Hodgson, P. (2002) Forward to Basics, Directions - The Ashridge Journal, Winter

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