Forget 'buy-in' - try engaged participation

In this article, based on 20 years of consulting in over 40 countries, Chris Nichols argues that to be successful, organisations need less buying-in to top down strategy and more genuine strategic participation in day to day activities. This has implications for the development of widely held strategic capability in our teams. Learning the strategy toolkit is not enough.

Nichols, C. (2008) Forget 'buy-in' - try engaged participation, 360° The Ashridge Journal, Spring, pp. 35 - 38

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