Food labelling: understanding consumer attitudes and behaviour

This research by Ashridge examines consumer attitudes to a range of environmental and social issues in relation to food, and the links between these attitudes, food labelling, and consumer shopping behaviour. The research report draws out important lessons for companies in the food and drink sector, as well as government and others.

Gitsham, M. (2007) Food labelling: understanding consumer attitudes and behaviour, presentation at Consumer Attitudes and Behaviours to Carbon Footprint Measurement and Environmental Sustainability, London, 30 October

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