Food labelling: understanding consumer attitudes and behaviour - 2007

This research by Ashridge examines consumer attitudes to a range of public health, environmental and social issues in relation to food, and the links between these attitudes, food labelling, and consumer shopping behaviour. The research report draws out important lessons for companies in the food and drink sector, as well as government and others.

Gribben, C. and Gitsham, M. (2007) Food labelling: understanding consumer attitudes and behaviour, Berkhamsted: Ashridge Report,

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