Executive Education: Evaluating the Return on Investment - Bringing the Client Voice into the Debate.

This report builds on an earlier study published in May 2005, Executive Education: Evaluating the Return on Investment – Bringing the client voice into the debate. The May 2005 report reported the findings of a European survey of business school clients. The study explored attitudes towards evaluating customised executive programmes. We have now replicated the survey in the US. This gives us a much broader base of clients within the survey, and the ability to compare views of US clients with clients based in Europe.

Charlton, K. (2006) Executive Education: Evaluating the Return on Investment - Bringing the Client Voice into the Debate, Findings from the US - An Appendix to the May 2005 report, Ashridge Report.

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