Engagement: What it's all about

'Engagement' is the new Buzzword: employee engagement, community engagement, stakeholder engagement. But what does engagement mean in relation to strategy, and is it more than just a fad and fashion? Is there really something important here?

Hardman, P. & Nichols, C. (2011) Engagement: What it's all about, in Whitehead, J. (ed.) , What you need to know about strategy, Capstone, Chapter 8, April ISBN978 0 857 08101 8