Engage - the secret to strategy success

'Engagement' is the new buzzword: employee engagement, community engagement, stakeholder engagement. But what does engagement mean in relation to strategy, and is it more than just a fad and fashion? Is there really something important here? Hardman, P. & Nichols, C. (2011) Engage - the secret to strategy success, HR Magazine Most Influential, September, www.hrmostinfluential.co.uk.
http://www.hrmostinfluential.co.uk/research/engage--the-secret-to-strategy-success

Hardman, P. & Nichols, C. (2011) Engage - the secret to strategy success, HR Magazine Most Influential, September