e-research@ashridge

This report outlines the findings of a recent Ashridge survey about the "e-revolution" - the label some commentators use to describe the direct and indirect changes caused by the growing use of the internet and related technology in organisations. After the tech-stock bubble burst in April, several commentators decided that the internet was merely a fad that had had its day. However, gains from processes designed with the internet in mind were still being realised throughout the summer. In order to gain a clearer picture of what was happening Ashridge decided to conduct a survey of managerial opinion and experience. Last autumn over 500 Ashridge alumni returned our questionnaire (a response rate of 10%). 76% of the respondents were senior managers, partners, directors, chief executives or chairs of their organisation, and nearly 60% of them were involved in their organisations' B2C (business-to-consumer) or B2B (business-to-business) e-initiatives.

Wildsmith, H. (2001) e-research@ashridge, Ashridge Report, January

Download PDF