E-Commerce in Financial Services: An E-Agenda for the Corporate Parent
Following interviews with financial service companies in the European Union, the authors propose an 'E-Agenda' for corporate parents or corporate centres in the light of the Internet and e-commerce. The Agenda consists of three broad elements: Existing business initiatives; New business ventures; Corporate level strategy review. The parental role or model faces a large range of options as a result of the Internet and e-commerce; the author's E-Agenda will help companies to navigate these options.
Park, R. & Campbell, A. (2001) E-Commerce in Financial Services: An E-Agenda for the Corporate Parent, European Management Journal, Vol. 19