Discovering Significant and Viable New Businesses: Have Faith in Strategic Planning Basics

When the core businesses start to slow down, managers turn their attention to growing new businesses. However, despite investing considerable resources in the search for new growth, most companies fail in such efforts. Andrew Campbell offers six rules to help managers assess business growth opportunities.

Campbell, A. (2005) Discovering Significant and Viable New Businesses: Have Faith in Strategic Planning Basics, Strategy & Leadership, Vol. 33, No. 1

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