Corporate Venturing In Its Place

Enthusiasm for corporate venturing waxes and wanes. So much so that best practice is easily lost for the next generation of enthusiasts. Andrew Campbell and Julian Birkinshaw provide analysis of what does and does not work and caution companies to be less ambitious and more focused.

Campbell, A. & Birkinshaw, J. (2004) Corporate Venturing In Its Place, 360° The Ashridge Journal, Autumn, pp. 6 - 10

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