Corporate Strategy & Parenting Theory

This paper provides a brief summary of what we at the Ashridge Strategic Management Centre believe we have learned about corporate strategy over the last ten years. It lays out the basis for our ideas about corporate parenting and the implications of parenting theory for management decisions. It is structured around nine propositions, each of which attempts to convey both what we have learned and why it matters. The paper concludes with our views about where future research priorities should lie.

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This article is available to download in full direct from Long Range Planning (Science Direct) [Corporate Strategy and Parenting Theory]

Goold, M., Campbell, A. & Alexander, M. (1998) Corporate Strategy & Parenting Theory – ASMC (10th anniversary), April