Corporate Purpose and Values - time for a rethink
George looked at the expressions of purpose and values published by leading international companies and found that most companies do express their purpose and values publicly. However, many of the expressions are formulaic. Companies seem to feel a gravitational pull to giving priority in reality to shareholder value. George suggests that a key task of leadership is to find alternative ways of expressing the distinctive purpose and values of their company.
Binney, G.W. (2006) Corporate Purpose and Values - time for a rethink, Tomorow's Global Company - the challenges and choices